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湖南師范大學碩士研究生入學考試自命題考試大綱
考試科目代碼：[加試] 考試科目名稱：專業英語
一、考試形式與試卷結構
1)試卷成績及考試時間
本試卷滿分為 100 分，考試時間為 180 分鐘。
2)答題方式
答題方式為閉卷、筆試。
3)試卷內容結構
各部分內容所占分值為：
Tourism overview 約 20 分
How tourism is organized 約 20 分
Understanding travel behavior 約 20 分
Tourism supply,demand,policy,planning and development 約 20 分
Essentials of tourism research and marketing 約 20 分
4)題型結構
閱讀理解題：15 小題，每小題 2 分，共 30 分
名詞解釋題：4 小題，每小題 3 分，共 12 分
英譯漢：4 小題，每小題 6 分，共 24 分
簡答題：3 小題，每小題 6 分，共 18 分
論述題：2 小題，每小題 8 分，共 16 分
二、考試內容與考試要求
考試目標：
1、考察考生的英語綜合運用能力。
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2、了解學生的旅游專業知識如旅游的基本原理、旅游業組織架構、旅游者
行為、旅游供應規劃與政策和發展，旅游研究和市場營銷的基本方法等。
3、測試學生運用旅游學基本理論和地理人文思想分析和解決旅游業現實問
題的能力。
考試內容：
一、Tourism in Perspective
（一）Understand what tourism is and its many definitions.
（二）Learn the components of tourism and tourism management.
（三）Examine the various approaches to studying tourism and determine
which is of greatest interest to you.
（四）Appreciate how important this industry is to the economy of the world
and of many countries.
（五）Know the benefits and costs of tourism.
二、Hospitality and Related Service
（一） Study the lodging industry, its ancient origins, its associations,
names of leading companies, and its vital role in the economy.
（二） Appreciate the immensity of the restaurant food service industry.
（三） Learn the current trends in resorts and timesharing modes of
operation.
（四） Discover why meetings and conventions, as well as meeting
planners, are so important to tourism.
三、Organizations in the Distribution Process
（一）Become familiar with tourism distribution system organizations and
their functions.
（二）Understand the role of travel agents and their dominance in the
distribution system.
（三）Consider the growing impact of the Internet on the distribution
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system.
（四）Examine the role of the tour wholesaler.
（五）Recognize that travel suppliers can use a combination of all channels
of distribution.
四、Attractions，Entertainment, Recreation and Other
(一) Examine the attractions sphere.
（二）Look at the role of theme parks.
（三）Understand the gaming industry.
（四）Describe public and commercial recreation facilities.
（五）Recognize shopping as a travel attraction.
五、Motivation for Pleasure Travel
( 一 ) Adopt a professional approach to motivation and recognize
differences in other people’s motives.
（二）Appreciate the range of ideas on travel motivation, including
historical accounts and psychological theories.
（三）Be aware of contemporary research practices in tourism that integrate
motive and destination feature assessments.
（四）Be familiar with conceptual approaches to tourist motivation and
recognize that there is continual development and enhancement of
ideas in this field.
六、Cultural and International Tourism for Life’s Enrichment
（一）Recognize that travel experiences are the best way to learn about
other cultures.
（二）Identify the cultural factors in tourism.
（三）Appreciate the rewards of participation in life - seeing tourism.
（四）Become aware of the most effective promotional measures involving
an area ’ s cultural resources.
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（五）Realize the importance of cultural attractions to any area promoting
itself as a tourist destination.
（六）Evaluate the contributions that international tourism can make toward
world peace.
七、Sociology of Tourism
(一) Appreciate the inordinate social impact that travel experiences make on
the individual, the family or group, and society as a whole — especially
the host society.
（二）Recognize that a country ’ s indigenous population may resent the
presence of visitors, especially in large numbers. Also recognize that the
influence of these visitors may be considered detrimental, both socially
and economically.
（三）Discover that travel patterns change with changing life characteristics and
social class.
（四）Become familiar with the concept of social tourism and its importance in
various countries.
八、Tourism Components and Supply
（一）Know the four major supply components that any tourism area must
possess.
（ 二 ） Become familiar with the newer forms of accommodations:
condominium apartments and timesharing arrangements.
（三）Be able to use the mathematical formula to calculation the number of
guest rooms needed for estimated future demand.
（四）Develop the ability to perform a task analysis in order to match supply.
（五）Discover methods of adjusting supply component in accordance with
fluctuating demand levels.
九、Tourism Policy： Structure， Content and Process
（一）Demonstrate the critical importance of tourism policy to the
competitiveness and sustainability of a tourism destination.
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（二）Outline the structure and content of a typical policy framework for a
tourism destination.
（三）Describe a process for the formulation of a destination tourism
policy.
十、Tourism Planning，Development and Social Consideration
（一）Identify the factors that determine the success of a tourism
destination.
（二）Relate tourism planning to tourism policy.
（三）Discover what the goals of tourism development should be.
（四）Recognize that some serious barriers to tourism development must be
overcome if a desired growth is to occur.
（五）Learn the political and economic aspects of development, including
those related to developing countries.
（六）Appreciate the importance of architectural design and concern for
heritage preservation, local handicrafts, and use of indigenous materials
in creating tourist facilities.
十一、Tourism and Environment
（一）Recognize the worldwide important of natural resource
conservation and sustainable tourism development.
（二）Learn how ecotourism can benefit local people.
（三）Understand the dangers and limitations of ecotourism.
（四）Understand tourist codes of ethics and guidelines.
（五）Learn current environmental practices of tourism organizations
and suppliers.
（六）Learn how to maintain natural destinations.
十二、Travel and Tourism Research
（一）Recognize the role and scope of travel research.
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（二）Learn the travel research process.
（三）Study secondary data and how they can be used.
（四）Understand the methods of collecting primary data.
（五）Know who does travel research.
十三、Tourism Marketing
（一）Become familiar with the marketing mix and be able to formulate the
best mix for a particular travel product.
（二）Appreciate the importance of the relationship between the marketing
concept and product planning and development.
（三）Understand the vital relationship between pricing and marketing.
（四）Know about distribution systems and how this marketing principle
can best be applied to a variety of travel products.
（五）Be able to do market segmentation to plan a marketing program for
the business you are the most interested in.
（ 六 ） Demonstrate the linkage between tourism policy and tourism
marketing.
三、主要參考書
Ratchie（eds）Tourism:Principles, Practices and Philosophies. John Wiley &
Sons , Inc., Hoboken, New Jersey ,10th
edition
Sharpley,R.(1999)Tourism, Tourists and Society. Elm Publications, Huntingdon.
2nd
edition
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